The challenge
What the Organization Needed to Change
A rigid legacy platform made it difficult to present opportunities clearly, update content efficiently or reflect the department's momentum to site selectors, developers and business owners.
The solution
A Strategy Built Around Real User Needs
Whittington Consulting combined research, copywriting, design and development to create a more coherent experience for both the department site and the Staunton Crossing industrial-site presence.
- Audience and SEO research
- Content and messaging development
- Modern responsive design
- Clearer resources for investors and entrepreneurs
- Staff training and maintainable publishing
The result
A Stronger Digital Platform
- Removed digital barriers for site selectors and local entrepreneurs
- Created a digital presence that better reflects Staunton's culture and opportunity
- Delivered the latest engagement on schedule while navigating competing stakeholder priorities
“We're turning our digital presence into an active driver of economic growth.”Jessica Blythe
Assistant Director, City of Staunton Economic Development
