The challenge
What the Organization Needed to Change
The partnership's seven-year-old site contained useful information, but its structure and positioning no longer reflected how companies compare regions or which industries were the strongest fit.
The solution
A Strategy Built Around Real User Needs
Whittington Consulting used AI to analyze 18 months of anonymized RFI material—more than 200 pages—to identify recurring prospect questions. Those findings shaped target-industry focus, regional messaging and the new information architecture.
- RFI-informed content strategy
- Sharper target-industry positioning
- Stronger business and lifestyle connection
- Responsive WordPress development
- Accessibility, performance and search planning
The result
A Stronger Digital Platform
- Faster access to the workforce, infrastructure, sites and business-climate information prospects request
- A more cohesive story across business and quality-of-life content
- Recognition as a 2026 Web Excellence Award winner
Recognition: 2026 Web Excellence Award winner
“They speak my non-website language, help me feel comfortable making decisions and build the infrastructure so we can easily expand in the future.”Cari Sinnett
Shenandoah Valley Partnership
