EDO Marketing Intelligence
Practical guidance on website design, digital marketing, and community storytelling for economic development professionals.
9 Things Modern EDO Websites Need to Be Successful
Modern economic development websites are more than pretty brochures. Here's what separates high-performing EDO sites from the rest — and what your website might be missing.
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How to Turn Your EDO Website Into a Lead Generation Machine
Lead magnets, CRM integration, and prospect identification tools can transform your website from a brochure into a 24/7 business development asset.
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Social Media for Economic Development: What Actually Works
Not all social media platforms are created equal for economic development organizations. Here's where to focus your energy and what content resonates with your key audiences.
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SEO for Economic Development: Getting Found by Site Selectors
Site selectors and location consultants use search engines to research communities. Here's how to ensure your community appears at the top of those searches.
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The Case for Authentic Community Storytelling in EDO Marketing
Generic community marketing doesn't work. Here's why authentic storytelling — featuring real companies, real people, and real data — is the most powerful tool in your marketing arsenal.
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Why Your EDO Website Needs a Mobile-First Redesign in 2025
More than half of site selection research happens on mobile devices. If your economic development website isn't optimized for mobile, you're losing prospects before they even read your first sentence.
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Download our free guide to evaluating your economic development website's performance — and learn exactly what changes will have the biggest impact on your lead generation.
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